To instill in children a love of reading from an early age, McDonald's created Happy Meal Readers. Choosing a book, parents will be able to spend more time with their children. And an interesting story will fill the youngest visitors of our restaurants with new knowledge and ideas.

The ‘I can’ series has created for McDonald’s is an exclusive range of books aimed at Happy Meal aged children, and includes new stories that will be seen for the first time in Happy Meal. Each books tells the stories of 3 inspirational people linked together by a passion point. These passion points range from sports champions, scientists and musicians, to adventurers, astronauts and more. The books will inspire and encourage kids to become whatever they want to be when they grow up. The books feature stunning illustrations throughout which will engage kids and make them want to read the stories to find out more. There are fun activities included in each book along that will inspire kids to start their own journey.